Digital Marketing Trends That You Can’t Ignore in 2021

2020 successfully upended how most businesses operate, thanks to COVID-19. We witnessed more services and products offered online, with many employees working remotely. While customer responses to this change were varying, we knew that the upcoming marketing trends would likely make the situation normal. 

Engaging and retaining customers might seem hard with all the businesses transitioning to the online environment. But latest and smart marketing trends have always helped businesses thrive, whether it’s offline or online. 

As soon as the year ended, we could get insight into the critical digital marketing trends of 2021. This infographic taps on all the digital marketing trends that shouldn’t be ignored this year. 

GMB for Local SEO

Local SEO has never been more important than now. When all the stores were locked, and all the organizations were facing crunch situations, businesses ranking on top of Google My Business local search results were directly receiving calls from their customers for desired products or services. Ever since Google has prioritized local results over everything else, local SEO has become an essential part of any business strategy.

Voice Search

According to the current Google reports, 27% of the existing online global population use voice search on mobile. Voice search came to existence in 2011, but it started leaving an impact on the search after introducing smart speakers. Now that everyone has Alexa or Assistant to assist people, it will not be surprising to see smartphone users engage with voice technology on a broader scale. 

No-Click Searches (Featured snippets)

Over the years, we have seen search engine algorithms changing to improve the quality of results delivered to the users. There were days when keyword stuffing was a thing and now are the days when Google offer enhanced search results called no-click searches or zero-click searches or featured snippets. As the name suggests, the users find an answer to their search query right in the results, allowing them to get their answers without opening any website or without “clicking” anywhere, as they say.

Visual Search 

There are times when you are short on a verbal description, and you can show a picture to describe best what you want to search. A good example would be looking for a fur jacket with camouflage print. It may give you thousands of results when typing your search query, but if you have a picture of someone, you can directly search to find other similar products available online. 

Online Reviews

Testimonials have always been one of the key things in online marketing, considering the trust-building it offers to online businesses. Reviews have always been a marketing trend for online stores but as 2020 ended, it became a necessity with so many new competitors opting for the world of internet. 

Automation in PPC Ads

Machine learning has made things easy for everyone, even marketers. AI and machine learning can help you manage your Google ad campaigns, so that you can focus in more important tasks. We know more than anyone- how hard it is to manage paid ads from multiple platforms. Google ads automation is the sixth digital marketing trend. 

Conclusion

As we step into the new year, these digital marketing trends can help small businesses establish a great online presence, quickly generate leads, and improve conversion. To know more about any of these strategies or to discuss your website marketing strategy, get in touch with LEIS.

Attain Growth With Top Digital Marketing Agency at Good Firms: Leading Edge Info Solutions

Helping the clients to garner attention towards their website will soon tap Leading Edge Info Solutions amongst the best web developers in India at GoodFirms.

View the Leading Edge Info Solutions’ GoodFirms’ profile to get aware of its standardized process of working and commitment to users.

Who Are We?

Leading Edge Info Solutions is an offshore website design and development company incorporated in 2012 in Chandigarh, India. The company with a strong vision of delivering value provides a wide range of IT services including Digital Marketing, Website design and development, Custom Website development, search engine optimization (SEO), pay-per-click (PPC) Advertising, e-commerce web solutions, and many more. The professionals at the company serve to improve brand visibility and online success by offering customized services. The professionals at Leading Edge with nine years of experience and 32000+ Upwork working hours have successfully developed 2500+ projects and have made 2000+ customers satisfied and happy. 

The Mission of the Company

At Leading Edge, the mission of the company is to deliver the latest digital marketing solutions and insights to give wings to the clients’ business. The company aims to improve brand visibility and online success by offering personalized services. 

GoodFirms’ Research Process

The analysis process carried by GoodFirms is meant to help service seekers to recognize suitable companies that can meet their business requirements. The method includes three essential evaluation criteria –  Quality, Reliability, and Ability, which has successfully simplified the responsibility for service seekers. Besides this, a lot many factors are taken into consideration while studying the depth and breadth of a company’s experience. Likewise, GoodFirms also considered the service-offerings of Leading Edge and asserted that it would soon accelerate in the list of the top web service providers, best web designers, and SEO providers in India.

Custom Website Programming and Development Solutions

The professionals at Leading Edge create airy websites with an attractive and intuitive design without cheap effects. The developers develop themes in compliance with the latest technologies and no outdated items. At LeadingEdge Info Solutions, the autogenous team of developers emphasizes on information-oriented fundamental web design with integrative branding. The programmers are well-versed with various programming languages and produce web application design with secure coding and quality output. Thus, by ensuring and giving every competitive edge in the thriving business sphere, it is believed that the Leading Edge Info Solutions will soon thrive amongst the best web developers in India at GoodFirms.    

The below review is the evidence of the quality websites developed by the proficient web developers at GoodFirms.

Modern and Intuitive designs

At LeadingEdge Info Solutions, the in-house designers help the clients’ website become an influential marketing tool to pull potential customers. Furthermore, the company is consisting of a reliable web designing team, which designs smart and chic websites by using new technologies. The designers’ team develops the design by following a standardized process that is inclusive of analysis requirements, design, implementation, launch, and deliver. Furthermore, the team also designs keeping in mind the mobile responsive resolutions to give better outcomes. Thus, by catering to the clients with various services in designing like redesigning, Leading Edge Info Solutions will soon thrive amongst the top web design companies in India at GoodFirms. 

Increasing the Reach and the Visibility of the Business

At Leading Edge Info Solutions, the expert SEO team possesses the knowledge and the ability to increase the perceptibility of websites on search engines. The unit uses its best of expertise to drive enormous traffic and expand the business SEO in SERP through planned and organic strategies. Moreover, expert professionals strive hard to bring the maximum ROI by pulling in the intended audiences to the clients’ website. Furthermore, the team manages to deliver more leads, sales, and raving fans by an action plan which is inclusive of – reputation assessment, strategy development, Identification, aggressive implementation, and monitoring & evaluation. Thus, by enabling clients leveraging what’s latest in the field, it will soon allow Leading Edge Info Solutions to lead as one of the top digital marketing agencies in India at GoodFirms.

About GoodFirms

Washington, D.C. based GoodFirms is a maverick B2B research and reviews company that helps in finding web development, web designing, and digital marketing companies rendering best services to its customers. GoodFirms’ extensive research process ranks the companies, boosts their online reputation and helps service seekers pick the right technology partner that meets their business needs.

About the Author

Anna Stark is presently working as a Content Writer with GoodFirms – Washington D.C. based B2B Research Company, which bridges the gap between service seekers and service providers. Anna’s current role lingers her to shape every company’s performance and critical attributes into words. She firmly believes in the magic of words and equips new strategies that work, always in with ideas, something new to carve, and something original to decorate the firm’s identity.

Top 10 Super Simple Tools for Designers Noobs and Professionals

Are you part of the popular graphic design industry in any small—or big—way? Then you know your designs need to command your viewers’ attention. Captivating and powerfully crafted graphics engage with your audience. How do you do this? By using the best software for the hardest hitting impressions.

The good news is that not all graphic design tools are complex to navigate to achieve your desired result and make the biggest impact. Here are 10 amazingly simple tools for graphic designers—make sure you have these along with a high resolution monitor to take your creativity to the next level.

1. Adobe Illustrator

Initially released in January 1987, Adobe Illustrator is now the industry standard design application for designers to capture their creative visions using color, effects, shapes and typography. This vector graphics software is desktop and mobile device friendly and the chosen software for creating complex and stunning designs quickly, with ease.

Adobe Illustrator is perfect across various platforms—from animations, apps and billboards to icons, logos, product packaging and sketches, not to mention print, video and web. Easily manipulate graphics in 2D or 3D and benefit from variable fonts, simpler image cropping, text stylist sets and many more features.

2. Adobe Photoshop

Adobe Photoshop is one of the top photograph editing tools. Not only does it operate on Mac and Windows, but your graphics and images can literally come alive with its enhancing features. Adobe Photoshop helps improve your design skills as you learn through guided instructions and online lessons.

Whether you’re just starting out or are an industry expert, Adobe Photoshop transforms your artistic style and drawings onto a digital platform, opening up an entire new world of graphic design possibilities.

Although these two Adobe PS and AI are professional, they are preferred due to their ease of use and integration.

3. Behance

Looking for some inspiration? Create your own online portfolio through Behance to showcase your creative masterpieces. The best part? You don’t need to be a skilled coder to use it.

Organizing your work according to specific projects is easy and novice plus experienced graphic designers can use this tool. The bonus is it allows you to ask your followers for feedback so your designs can become even better.

4. DesignBold

If you’re looking to create beautiful images, DesignBold is the tool for you. It’s simple and includes various customizable layouts and design resources for your creations.

Think of DesignBold as a much simpler form of Adobe Photoshop. Offering an enormous library of over 12,000 customizable layouts and plenty of design resources to pick from, you can build the design elements yourself. Web headers of logos are made easy and there is plenty of online inspiration for modern logo designs.

With DesignBold impressive designs are only a few drags and drops away, and the added advantage is this software won’t break the bank.

5. Font Pairing Tool

Deciding on the right font is crucial in your designs. Various font pairing tools such as FontPair, Google Type and Type Connection help you save time and create the most effective designs with the best typography options for your graphic project. All these font pairing tools are simple to use and their fonts are compatible with the majority of typical websites.

6. GIMP

If you’re looking to create crystal clear graphics, the GIMP tool enables you to manipulate your photos until you’re satisfied. The GIMP software operates on GNU, OS X and Windows platforms. With a customizable interface and full screen mode option, you can view and edit your images simultaneously.

7. Google Font

For a tool that gives you the web fonts to use in your web design, Google Font is it. It includes an assortment of application programming interfaces provided by Google. While all fonts are freely accessible, they can only be used via your internet browser and won’t be installed on your actual computer.

8. Pantone Color Guide

For graphic designers working in the printing industry, the Pantone Color Guide provides you with a diverse selection of standard pantone colors. Take your pick from the color palette to find the perfect shade for your creation.

9. Pexels

Pexels offers a diverse range of high quality stock photographs to help you create expressive visual representations in your designs. All Pexels images are freely downloadable, even for commercial purposes.

10. ProofHub

Want to manage your tasks without hassles and stress? ProofHub is the online proofing tool to help make your creative journey easier. Use it to make changes on your graphic work, whether it be changing color or texts.

With this software you won’t need to go back and forth via email for various rounds of approval and feedback. You can easily and quickly add comments or highlight mistakes and instantly effect the necessary changes to your designs on your project file.

Don’t forget to back up all your work! Using cloud software or a hard drive and installing antivirus software and productivity software will also go a long way towards giving you peace of mind while you design your creations.

With the right tools you can adapt your graphics and text to match your specified target audience. All facets of graphic design can benefit from using helpful software. All you need to do is pick from simple tools like these to make your work easy and fun, without compromising on quality.

Writer Profile

Working as a freelance content writer is not only Chloe Philips’ profession but her hobby too. She loves to write about fashion design, interior décor and blogging. Connect with her to find out how she can help you in your content development strategy.