Drive Organic Traffic, Nurture More Lead
Engage with the right SEO strategy and become Search-Engine-Friendly!
At a search engine full of businesses like yours, it’s important to be visible and not get lost among thousands of websites. With SEO, you have an opportunity to be at the front of your game and develop your website. Build a credible market presence with strategic digital marketing services
Let Leading Edge experts define the roadmap to your success for you! We keep your business SEO-ready and industry-updated with our ever-evolving digital services to beat your competitors at the ranking page. We provide the best yet affordable SEO services to help our clients succeed in this hyper-competitive era.
Why Choose Us As Your SEO Expert?
We are Result-Oriented
Our every action, decision, and strategy are aimed at delivering growth and development to your website. It won’t be wrong to say that we make it our obsession to make you reach your goals with our search engine optimization company.
We Believe To Move In Sync With The Industry Trends
The industry is fast-pacing, and we love being dynamic. Whatever the market is hyped about, be sure we are done with that. Our SEO experts love experimenting with what the industry offers.
We Consider Our Expert Team Our Strength
We work with a bunch of passionate professionals who love working around content. We hire SEO experts who strive daily and formulate guide-maps for your website to make you your industry’s leader.
Frequently Asked Questions
1. Does your organization do Local SEO?
Yes. We provide local SEO services to improve businesses’ online presence from their immediate area on various search engines such as Google, Bing, etc.
Our local SEO service consists of various strategies that we implement to enhance your business’ online visibility in the local network. These strategies include, but are not limited to, optimizing a website for Google My Business, ensuring all your business addresses and phone numbers are accurate & consistent across the internet, optimizing citations and online directories, performing a local SEO audit, performing on-page improvements, and improving internal linking. Local SEO is an integral part of your digital marketing strategy if you operate in a certain area. Last year, 97% of users used Google search to find a local business. Our professionals handled over 100 local SEO projects in a long term basis, countries including India, USA, UK, etc.
2. Do you practice Holistic SEO to rank up the website?
LEIS practices holistic search engine optimization and impede roves all essential aspects of your business website by performing in-depth technical & on-page optimization to make it rank higher. Our team of SEO veterans believes in fulfilling visitor needs through an informative, easy-to-use, and safe website. To provide your potential clients with the right information at the right time, we focus on the four important aspects of a business website including,
1.) Comprehensive technical SEO,
2.) Writing & structuring high-quality content,
3.) Keeping the site safe & secure to navigate, and
4.) Providing a great user experience.
Many SEOs don’t know the difference between traditional SEO and holistic SEO. While traditional SEO revolves more around backlinks and content, a holistic SEO approach works on providing true value for the visitor of the website.
3. What strategies do you suggest to optimize the website as per the SEO perspective?
Search engine optimization is about boosting your site over search results for phrases or keywords relevant to your business. To achieve top rankings on SERPs (search engine result pages), here are a few effective strategies one can implement:
– Frequently publishing optimized and quality content
– Earning relevant and quality links
– Improving your website speed
– Streamlining site structure and making it easy-to-navigate
– Optimize for mobile
– Update site regularly
While these strategies will work on most sites, what stands out is creating a custom SEO strategy where you only focus on elements that drive the best results.
4. Which tools do we use to track and manage the results of the website?
Monitoring website performance is imperative to understand what SEO strategies work the best for a specific business. Our team uses several tools to get the most crucial website metrics, including, but not limited to, Google Analytics, SEMRush, Clicky, Kissmetrics, Crazy Egg, Optimizely, and GT Metrix.
There’s nothing like experiencing a sudden algorithm update from Google since it can leave business owners concerned and confused about what hit their rankings on Google. To ensure none of your efforts obsolete, we keep appropriate tools in place to track your website on search engines. These tools allow us to create a future proof SEO strategy.
5. Do we have a designing & development team to implement updations on the website as per the SEO perspective?
Yes. We have excellent teams of talented and experienced website developers and designers. Everything we do complies with the latest and most effective SEO practices.
6. How does our organization do keyword research?
Keyword research refers to the language used by your target audiences on search engines while searching for your content, services, or products. It is important to know what people are typing on search engines and offer them content based on them. 90.63% of web pages fail to get any traffic from Google because they ignore keyword research.
Our team of experienced SEO professionals uses different tools such as SEMRush or Keyword Planner to provide you with the most relevant keywords for your business. Our keyword research process consists of identifying the seed keywords. These keywords mostly define your industry. For instance, if you’re selling coffee machines, your seed keywords might be coffee, cappuccino, espresso, and more. Note that we don’t necessarily use seed keywords to target any page of your website. As the name contains seeds, these will be used as ‘seeds’ for keyword research.
We then move on to your competitors and identify the keywords sending traffic to them. But before that, it is essential for us to identify your competitors. This is where the seeds are useful. We Google any of your seed keywords to see who is ranked on the first page. Our next step is to use premium keyword research tools to analyze your competitors and come up with a list of keyword ideas that we will target through different pages of your website. We have perform various keyword research of almost every niche in the areas including India, UK, USA, Switzerland, etc.
7. How do we perform Link building for a client?
To improve your organic search engine rankings, we prefer high-quality link-building as one of the most effective strategies. We create and distribute articles to highly relevant and industry-specific websites or blogs. The links from these websites have high authority, and these help you rank higher in SERPs. Our team of experts creatively fine-tune the keywords and anchor tags used in these links for maximizing results. We also aim to find outdated links to your website using different tools and tell the site owners to update their links or remove the corrupted ones.
8. Does our SEO team work proactively and maintain page 1 rankings of the website when Google updates its algorithm?
Our SEO team constantly monitors clients’ website performance on SERPs to keep up with the ever-changing search engine algorithms. We test and use the best SEO practices throughout the website to avoid client websites falling in front of algorithm updates. When it comes to Google algorithm updates, they can affect your:
– Search engine ranking & visibility
– Organic search traffic
– Return on investment (ROI)
We stay readily available for our clients ensuring their website never comes up short with the changes.
9. How do we improve organic traffic for small business websites?
SEO practices remain somewhat similar to varying business sizes. These only change a little as per different business needs and industry types. We perform on-page SEO first to optimize your website and content for search engines. Once done, we focus on off-page SEO using guest blogging, targeting long-tail keywords, inviting others to blog on your site, increasing internal linking, promoting your site on different forums, and building a community.
Our strategy for improving organic traffic for small business websites have three major steps including:
– Creating accurate, fact-based content that people search for.
– Enhancing your SEO titles.
– Optimizing your page descriptions.
Our goal remains tracking your results and consistently improving your organic traffic as per keyword search volume.
10. How do we enhance real estate website’s organic traffic on Google?
We have served several businesses in the real estate industry. With massive competition flooding the industry, we must start with an in-depth site audit. We then move on to increasing their visibility over various local communities and listing sites. Since most real estate businesses serve hyperlocal areas, we perform area-specific SEO and promote the website on local searches. After focusing on all the key areas of the website, such as site structure, page structure, content, usability, and links, we ensure that the website is easily accessible on all the devices considering that 52% of the global internet traffic comes from mobile devices. Google My Business and other relevant business directories play a vital role in giving you a presence over the internet and increase your traffic.
11. How do we improve organic traffic for e-commerce websites?
We have been fortunate to work with some big e-commerce clients, with some of them holding hundreds of pages. We encounter countless SEO issues while dealing with e-commerce websites. Still, through effective strategies, you can deal with these issues and improve the organic traffic to a product-based digital store. Here are a few ways we use to boost organic traffic on eCommerce websites:
– Optimizing for long-tail keywords
– Optimizing old and new product pages
– Using user-generated content for optimizing product pages
– Keeping an up-to-date technology
– Avoiding duplicate product pages or descriptions
– Properly using rel-canonical and avoiding on-site content duplication.
12. Will On-Page SEO be enough to rank the website in no.1 SERPs?
Every website has a different set of issues and requirements to rank no. 1 on SERPs for various keywords. While on-page SEO marks half the job done, it cannot be considered enough to rank a website on no.1 SERPs.
On-page SEO consists of optimizing every element of a website as per search engine algorithm. From URL, to all the media files, page titles, descriptions, everything related directly to the website will be included in on-page SEO. However, when it comes to promoting a fully-optimized website to get links (which is the basic ranking factor since the PageRank algorithm), you need to consistently perform off-page SEO. Your website will only rank on no.1 position in SERPs if you focus on both on-page as well as off-page SEO.
13. What does Local SEO mean?
As the name suggests, local SEO refers to optimizing your website for local searches for a specific location where your business serves. Ranking on top of online business directories and Google My Business for your particular area comes under the local SEO practices.
Currently local SEO is helping tons of small businesses in expanding their customer base. One of the biggest benefits of local SEO is ranking on Google My Business for local queries. If you want to be on top of a search query ‘dentist near me’ in your area, let us know.
14. How Local SEO helps to improve the rankings of real-estate websites?
As we explained earlier, local SEO boosts your rankings over local online directories and Google My Business results. Since real estate is a geo-location-based business where you have to establish a strong presence in the area you serve, local SEO enhances your online presence in specific locations and helps you build a business network in that location
15. How do quality backlinks affect the rankings of websites?
Google considers backlinks from older domains influential and trustworthy. Quality backlinks have been the base of the Page Rank algorithm- one of Google’s first ranking algorithms. Backlinks define the authority and reliability of your website, which determines where your website should stand on search engine rankings.
Quality backlinks allow businesses to gain domain trust/authority. According to Quick Sprout, Google’s ranking algorithm gives 30% weightage to domain trust while defining rankings. Another stat reveals that all SEOs invest $10,000 per month or more to get quality backlinks.
16. Do Directory Submissions and Forum Submissions boost up the ranking of websites?
Yes. Directory submission and forum submission are essential practices of Off-Page SEO. Both of these can help attract relevant traffic to your website and get quality no-follow links. Both these push your page rank higher by providing authority backlinks to your website, eventually boosting the website ranking over SERPs.
17. How Domain Authority and Page Authority work?
SEO gurus from a third party website MOZ introduced Domain Authority and Page Authority to determine how Google may perceive a website. Over the years, Domain Authority(DA) and Page Authority(PA) have been incredible metrics at predicting a website’s authority over search engines. Given on a scale of 1 to 100, DA and PA are measured using proprietary algorithms of search engines. However, having a 100 DA or PA website does not necessarily mean that it ranks well on SERPs. These are just for the user base following the metric.
18. Does spam score matter in ranking the websites?
The spam score is NOT a ranking factor, according to Google. It is a metric introduced again by MOZ back in 2015. The score itself can help make informed SEO decisions since it indicates how spammy Google can perceive a subdomain.
19. What are the various factors that affect rankings in SEO?
There are over 200 factors that affect your rankings over Google. However, here are the ten most crucial SEO ranking factors that can help you dominate the search results.
– A secure website (SSL)
– Page or Site Speed (Including Mobile Speed)
– Optimized URL, Domain Age, Authority
– Mobile Friendliness
– Optimized Content
– Technical SEO
– User Experience
– Social Signals
– Authentic Business Information
20. Which checklist do you follow to boost the rankings of websites on SERPs?
Improving your website’s rankings on SERPs may seem complicated and confusing with so many ranking factors in place and so many strategies to use. However, our team of veteran SEO experts keeps it simple by following a three-step process to boost your website’s ranking over SERPs:
– Determining Your Issue(s)
– Providing a Hypothesis for What Can Be Done
– Implementing All the Fixes
When you hand your website to LEIS, we ensure that we guide you through these three steps not to make anything confusing and produce results by pushing your website higher on SERP rankings.
21. What tools do we use for keyword research?
We use an array of premium tools to perform keyword research, starting from SEMRush, keyword planner, Soolve, Jaaxy, Google Search Console, Ahrefs Keywords Explorer, SECockpit, and more.
22. How does Alexa Rank work, and does it matter in SEO?
As the official website states, the Alexa Rank is based on the estimated average unique visitors you get daily and estimated pageviews over the last 3 months on your website. Alexa Rank does not directly impact SEO, but it can represent your website’s current situation over the search engines. It is a cause-and-effect relationship where you can improve your Alexa Rank by boosting your site over search engine rankings and increasing your website traffic through SEO.
23. How is the Trust Flow of the website boosted?
Website Trust Flow(TF) refers to the value of a website. TF is measured on a scale of 0 to 100 and is solely based on the quality of backlinks on a website. With links from the most credible sites, you tell search engines how close you are to these sites. We can boost the TF of your website by developing a strategy tailored to your business. These are the steps we take to grow your site’s TF:
– Contact Influencers
– Publish guest posts on the seed sites (credible sites)
– Performing relevant internal linking
– Auditing backlinks to your website
– Creating high-quality, valuable content for your visitors
24. How do we optimize the content on websites?
We perform thorough research on what can be the most informational content for your potential clients and try to provide answers to all their possible queries through content. Our SEO team ensures that keywords are evenly placed in the content without hurting its relevance. Our in-house content team works with the SEO team to produce high-quality content for various businesses from different industries.
25. How page load speed affects ranking up the websites?
Page load speed is a vital ranking factor, according to Google. Contrary to popular belief, page load speed is different from site speed. Google estimates that 47% of users leave a webpage that takes more than 2 seconds to load. Every second a webpage takes to load decreases the user experience, and UX is also a ranking factor on Google.
Expect Dramatic Growth with Our Well-Planned SEO Campaigns
Make your business reach new heights with the best SEO services company.
Your satisfaction is our motivation. We hustle so that your brand can have a voice and become the market’s most valuable and trustable source.
When you work with us, expect to be provided data-centric and result-driven strategies that will contribute to an increase in revenue, sales, and ROI.
Contact us today to get assistance from our reliable SEO champions.