Drive Organic Growth and Overcome Low Online Visibility

Keyword research refers to the language used by your target audiences on search engines while searching for your content, services, or products. It is important to know what people are typing on search engines and offer them content based on them. 90.63% of web pages fail to get any traffic from Google because they ignore keyword research.

Our team of experienced SEO professionals uses different tools such as SEMRush or Keyword Planner to provide you with the most relevant keywords for your business. Our keyword research process consists of identifying the seed keywords. These keywords mostly define your industry. For instance, if you’re selling coffee machines, your seed keywords might be coffee, cappuccino, espresso, and more. Note that we don’t necessarily use seed keywords to target any page of your website. As the name contains seeds, these will be used as ‘seeds’ for keyword research.

We then move on to your competitors and identify the keywords sending traffic to them. But before that, it is essential for us to identify your competitors. This is where the seeds are useful. We Google any of your seed keywords to see who is ranked on the first page. Our next step is to use premium keyword research tools to analyze your competitors and come up with a list of keyword ideas that we will target through different pages of your website. We have perform various keyword research of almost every niche in the areas including India, UK, USA, Switzerland, etc.

As the official website states, the Alexa Rank is based on the estimated average unique visitors you get daily and estimated pageviews over the last 3 months on your website. Alexa Rank does not directly impact SEO, but it can represent your website’s current situation over the search engines. It is a cause-and-effect relationship where you can improve your Alexa Rank by boosting your site over search engine rankings and increasing your website traffic through SEO.

SEO gurus from a third party website MOZ introduced Domain Authority and Page Authority to determine how Google may perceive a website. Over the years, Domain Authority(DA) and Page Authority(PA) have been incredible metrics at predicting a website’s authority over search engines. Given on a scale of 1 to 100, DA and PA are measured using proprietary algorithms of search engines. However, having a 100 DA or PA website does not necessarily mean that it ranks well on SERPs. These are just for the user base following the metric.

We have served several businesses in the real estate industry. With massive competition flooding the industry, we must start with an in-depth site audit. We then move on to increasing their visibility over various local communities and listing sites. Since most real estate businesses serve hyperlocal areas, we perform area-specific SEO and promote the website on local searches. After focusing on all the key areas of the website, such as site structure, page structure, content, usability, and links, we ensure that the website is easily accessible on all the devices considering that 52% of the global internet traffic comes from mobile devices. Google My Business and other relevant business directories play a vital role in giving you a presence over the internet and increase your traffic.

We use an array of premium tools to perform keyword research, starting from SEMRush, keyword planner, Soolve, Jaaxy, Google Search Console, Ahrefs Keywords Explorer, SECockpit, and more.

Website Trust Flow(TF) refers to the value of a website. TF is measured on a scale of 0 to 100 and is solely based on the quality of backlinks on a website. With links from the most credible sites, you tell search engines how close you are to these sites. We can boost the TF of your website by developing a strategy tailored to your business. These are the steps we take to grow your site’s TF:

– Contact Influencers
– Publish guest posts on the seed sites (credible sites)
– Performing relevant internal linking
– Auditing backlinks to your website
– Creating high-quality, valuable content for your visitors

The spam score is NOT a ranking factor, according to Google. It is a metric introduced again by MOZ back in 2015. The score itself can help make informed SEO decisions since it indicates how spammy Google can perceive a subdomain.

We have been fortunate to work with some big e-commerce clients, with some of them holding hundreds of pages. We encounter countless SEO issues while dealing with e-commerce websites. Still, through effective strategies, you can deal with these issues and improve the organic traffic to a product-based digital store. Here are a few ways we use to boost organic traffic on eCommerce websites:

– Optimizing for long-tail keywords
– Optimizing old and new product pages
– Using user-generated content for optimizing product pages
– Keeping an up-to-date technology
– Avoiding duplicate product pages or descriptions
– Properly using rel-canonical and avoiding on-site content duplication.